Article by Jane Tweedy, Business Advisor, Western Sydney Business Centre
Last week I started with websites, and continue here with ways to save on other technology. Remember before every purchase, ask – is this what I really need?
Wave is free, and many micro businesses love it. Others use spreadsheets, and either of these options can suit when you have few transactions. If considering a longer term option, or when your volumes increase, then you’re probably looking at MYOB Essentials, Quickbooks Online or Xero. Xero is the most advanced, but do you really need it? Systems can be migrated, but can be costly and create issues, so it as an expense to consider earlier rather than later.
Client relationship management systems (CRMs)
CRMs are fabulous tools that many small businesses wish they had used earlier! There are many free and low cost options including Zoho, and Hubspot. These allow you to record client details, and meeting notes. They may include emails or you can export your list and upload to Mailchimp (free to start). When comparing CRM options, consider your current and future position to ideally avoid system switching later.
Promo codes and deals
Many software packages have deals. For example, Divi by Elegant Themes is a theme for novice WordPress users but is US$89 for a year. Sign up for the ET newsletter but don’t buy, and you’ll get a 20% off coupon in a few days. When the Black Friday/Cyber Monday sales hit in the US and UK on November 24th, grab online tech bargains – up to 80% off! AppSumo provide rolling deals year around, on both unique and must have software.
In most cases, for generic directories like True Local, just go for the free version. If you’re paying for a directory and haven’t had a lead in six months, why are you still paying?! Some specialist directories can generate great leads.
As a start-up consider where you spend your money wisely. For instance some advertising spend is required, but be careful where you use it! Our advisors are always happy to help.