As we bid farewell to 2023, let’s reflect on the highs and lows of the local marketplace, and focus some valuable lessons help further improve business relicense as move into a new year. From the spikes in inflation and the rising cost of living to grappling...
As the year winds down, small business owners often find themselves in a common dilemma. The festive season is a golden opportunity for sales, but the challenge lies in capitalising on this period without breaking the bank. So, how do you make your business stand out...
Now I know we are all looking forward to the Christmas holidays, and there is no doubting that everyone is due for a well-deserved break. But the last thing you want to do is come back in 2024 to your business being at a standstill with no real plan for the year. I...
In the business world, where small business owners are fighting to be recognised and competing to be seen, how to stand out and make your potential customers aware of who you are and trust what you are offering, has never been easy. Besides social media and other...
We have been so focused on cash flow, backing up our data, being cyber aware and putting together natural disaster plans to be more resilient. Then came Optus and a major network outage that effected millions of businesses nationwide. While we cannot plan for...
You’ve got a great product or service, a killer website, and a team that’s ready to serve your local community. But if your business isn’t showing up in local search results, you’re missing out on a huge opportunity. According to HubSpot, 46% of all Google searches...
The best content to post on social media can vary depending on your goals, target audience, and the platform you’re using. However, here are some general ideas that tend to perform well: High-quality visuals Images and videos (Reels & TikTok) grab attention...
Summer is here which means it’s time to get the out the swimmers, fire up the BBQ and return to the great outdoors. A return to Summer also means there is the ever-pressing threat of extreme weather conditions which for us in Western Sydney means bushfires, storms,...
Drop shipping is a retail fulfilment method where an online store does not hold inventory. Instead, when it sells a product, it purchases the item from a third party (usually the supplier or manufacturer) and has it shipped directly to the customer. This means the...
We know running a small business is no small feat, especially when it comes to marketing. But to help you out, we’ve compiled a list of six essential tools that can make your life easier and your marketing more effective! Mailchimp: Your Email Marketing Solution...