Marketing your business online effectively requires a comprehensive strategy that leverages various digital channels and techniques. Here are some of the best ways to market your business online: Website Optimisation: Create a user-friendly, mobile-responsive website...
Your website is the digital face of your business, and it’s often the first point of contact for potential customers. But how do you ensure your website isn’t just good, but great? Creating a website that’s both functional and visually appealing can...
Ok, we have all seen that YouTube video, or Facebook ad, about someone who claims to be able to “get the sales while lying on the beach”, because they have built a business on the Amazon platform. While this is possible and requires planning, many of us can easily...
I recently received the following sales email the other day…. “Subject: Are you looking for high traffic? Hope you are doing well, Want more clients and customers? Do you want to beat your competitors? We will help them find you by putting you on the 1st page Of...
Omnichannel marketing is more than just a buzzword; it’s a customer-centric approach that integrates all your marketing channels into a seamless experience. Whether it’s in-store, online, or through a mobile app, your customers get a consistent and...
As a small business owner, I know that you’re used to wearing all the hats, and one of the most critical hats is that of a marketer. And with limited budgets and resources, do you often find yourself asking the age-old question: “Do it on my own or hire a...
In my last column we looked at Top 10 Strategies for Small Business Success in today’s fast-paced and technology-driven business landscape. In that column we looked at how to embrace a range of strategies that can elevate your brand, engage customers, and drive...
In today’s fast-paced and technology-driven business landscape, small business owners are faced with both challenges and opportunities. To thrive in this digital age, it’s crucial to embrace a range of strategies that can elevate their brand, engage...
As the cost-of-living increases, more and more people are looking for ways to generate extra income with low startup costs. Bearing this in mind, starting an e-commerce business becomes an attractive option. Traditionally, starting an e-commerce business means having...
Finding marketing strategies that truly resonate with your target audience can be tricky, but one powerful approach is utilising marketing funnels, which guide potential customers through a series of stages, from awareness to conversion. However, even choosing the...