Free to attend

This webinar is all about kick-starting your entrepreneurial mojo and will ‘load-you-up’ on innovation and marketing opportunities for a thriving future. The content is inspired by Jeremy Gutsche, CEO of Trendhunter.com’s insights regarding people repeating a specific series of trends and behaviours in the aftermath of a pandemic – Black Death, Spanish Flu and now COVID. Put simply people make up for lost time, competitors reveal what they’ve been working on, new market leaders emerge in a land grab of opportunities. There are key parallels of how humans dealt with pandemics before/during/after with striking similarities. You will be fascinated and inspired to think about how the world will reshape and what you and your business can do to capitalise on it. We will discuss the key lessons around: Class, Business, Generations, Life, Leisure, Media, Luxury and Risk which are most relevant to SMEs for effective innovation and marketing going forward. We will look at some examples from Australia and globally where these are already ‘in-play.’

Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers. Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

This webinar is limited to 50 attendees
Those who attend will receive a copy of available resources and the recording.
The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

This webinar will be held in partnership with Hawkesbury City Council

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