Discover how to build a clear, AI-enhanced marketing strategy that aligns your values with your customers. Ideal for solo entrepreneurs and small businesses.
The competitive landscape has changed forever! To stand out, you must refine your “why” and align your values with your customers. This session helps solo entrepreneurs and small businesses build a clear, manageable, and AI-enhanced marketing strategy—step by step. Attendees receive AI prompts and a session recording afterward.
Key Takeaways:
- Learn AI-driven tools for competitive positioning and branding
- Understand customer mindsets and how to leverage them
- Gain confidence in crafting AI prompts to drive innovation and strategy
Presenter: Viktoria Darabi – Viktoria’s superpower is helping small businesses turn food, beverage, culinary and tourism trends into profits. She provides practical buyer behaviour, brand-building marketing insights and strategies, creating emotional connections. Sharing mindset, critical and innovative thinking skills she integrates AI as a marketing tool. Her Le Cordon Bleu Master of Gastronomic Tourism and three decades of experience have honed her to spot trends in entrepreneurship, marketing, tourism and gastronomy.
About this webinar:
- This webinar is aimed at small businesses within Western Sydney, and has a capacity to host up to 50 attendees.
- This webinar is for business owners who have just started a business or have an established business.
- This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
- Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
- Registration before workshop is essential.
This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.
