FREE TO ATTEND
This workshop is designed to provide business owners with a basic understanding of how Artificial Intelligence (AI) can be integrated into business and marketing strategies.
Key takeaways:
• How to identify and leverage AI applications within business operations.
• Understanding the distinct roles of Generative AI and Predictive AI.
• Exploring the 5 P’s of AI in marketing to enhance efficiency and effectiveness.
Who should attend:
• Small business owners looking to enhance their marketing skills.
• Startups and businesses in the growth phase aiming to integrate AI into their operations.
• Beginners with a basic understanding of AI.
Preparation for the event:
• No prior AI knowledge is required, but a basic understanding of business and marketing principles is beneficial.
• No specific tools or software are required, but familiarity with marketing automation tools can be helpful.
By attending this workshop, you will gain actionable insights and practical knowledge to implement AI effectively within your business. Join us to learn from experts and stay ahead in the rapidly evolving landscape of AI in business and marketing.
About this workshop:
• This workshop is aimed at small businesses within Western Sydney NSW, and has a capacity to host up to 20 attendees.
• This workshop is for business owners who have just started a business or have an established business.
• This workshop will take place at Work Life Building.
• Attending this workshop will come out of your allocated business connect hours.
• Registration before workshop is essential.
Presenter: Hannah Stack – Hi, I’m Hannah, a Strategic Marketing Consultant. With a background in SEO, agency, and corporate roles, I now run my own business, In The Willow. I hold a Bachelor of Commerce in Marketing and an AI in Marketing qualification from RMIT. For the past four years, I’ve been advising small businesses in Western Sydney on digital strategy and marketing.
This session is provided through Service NSW Business Connect program.
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.
Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.
To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.
