Secrets of Storytelling that Sizzles
Tuesday, Nov 3, 2020
10:00am – 12:00pm
Selling the Sizzle not the Sausage – communicating your Unique Value
Pictures that Sizzle- to accompany press releases and social media
Press releases that Sizzle – for online/offline media and influencers
The How and Why of Storytelling in Social Media – An Instagram Content Schedule
Presenter: Viktoria Darabi
Viktoria’s superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers.
Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.
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