Digital storytelling 2.0
Tuesday, Dec 15, 2020
10:00am – 12:00pm
Stories can be the most powerful tool you have to captivate that attention and cut through the digital noise. Especially when you only have a short window to get noticed.
In this workshop you’ll learn all the different ways to use stories to attract attention, gather new customer leads and then grow your business.
In a Digital Storytelling Workshop you will learn:
- The Focus: Are you clear on who your customer is and how you help? Fine-tune focus to create compelling stories.
- The Story Ideas: What elements of your business make for good stories? We’ll explore these ideas and how they relate to engaging your customer.
- The Campaign: How can you use stories to capture attention and attract new customers? We’ll work through a version of the sales funnel with practical actions you can apply for your business and marketing.
Presenter: Kirryn Zerna is a keynote speaker masterclass presenter and author. She has worked with over 2,000 small businesses and entrepreneurs and was awarded the Kerrie Nairn Scholarship for an emerging speaker by professional Speakers Association. She has a masterclass of management and a graduate of the Australian Institute of Company Directors.
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