Broaden your customer base for food based businesses

Wednesday, Jan 27, 2021

10:00am – 12:00pm

  • About the World of Digital Marketing – Paid, Earned, Shared and Owned

  • Food Media & Influencers – the who and how of food media, instagrammers & bloggers

  • How to run a great familiarisation tour for any type of influencer

  • Considerations for e-commerce, the food service industry and catering

  • Food Tourism Media & Influencers – the who and how of marketing to them

  • Food and beverage trails, packages, events, experiences to showcase distinctiveness

  • Regional Food Hampers and cook/e-cook  books

  • Case Studies – those doing it well

Presenter: Viktoria Darabi

Viktoria’s superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers.

Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

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Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

Event Location

Online Workshop

Event Fees