Business Disruption and Risk Mitigation Workshop (Parramatta)

Monday, May 13, 2019

3:30pm – 5:30pm

Business Disruption and Risk Mitigation

Three presenters will provide you with valuable insight and useful strategies you can use to manage the affects of disruption on your business and to help mitigate risk.

Talk 1

10 Strategies to Help Ensure Your Business Succeeds

Long term, better transit will bring more customers. Short term, its construction can drive them away. Your challenge is to keep sales thriving until the project ends. In this workshop, you will learn 10 strategies designed to work in a changing business climate to help your business through major construction.

Presented by Lisa Penson

Talk 2

Open for Business

Find out what strategies are working for local businesses; learn how to use social media to stay at the forefront of your customer’s minds, and attract new customers with Google in order to replace lost ones.

Presented by Katina Beveridge

Talk 3

From Leads to Loyalty, Leads to Referrals and Lifetime Value

Get more leads and conversions – find out how to modify your sales funnel to reduce leakage, get more leads and conversions at reduced cost per customer acquisition; get repeat sales, referrals and increase life-time value (LTV) of customers (i.e. retention).

Presented by Akash Malik

Lisa Penson, Katina Beveridge and Akash Malik are presenting for the Western Sydney Business Centre on behalf of City of Parramatta Council.

Lisa Penson is an experienced business coach, having worked with over 600 businesses of wildly differing industries. Lisa speaks on business topics, runs networking events and workshops as well as tutoring Diploma of Business for Entrepreneurs students. You’ve come to the right person for business knowledge and support!

Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions. Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.

A media commentator and author, Akash Malik has extensive experience in digital marketing, web enablement and project management for e-businesses. With an Executive MBA from UTS, Sydney and a Bachelors Degree in Computer Engineering, Akash provides rich insights into the world of digital and social media marketing.

Event Location

Grounded Space Westfield Parramatta Shop 2188 at Transport Interchange (stand B3), Argyle Street
Parramatta, 2150

Event Fees