Small Business Workshops, Training and Events

Develop or Refresh skills – learn new business strategies - upskill employees – innovate your business

We deliver Small Business Workshops for new and existing business owners on fundamental topics in your small business. Our workshops are low cost, practical and run by experts in their field.

Our workshops provide practical, real-world information on how to build a successful, profitable and dynamic small business. So whether you’re starting a business, or looking to grow an existing business, our workshops can help you make better-informed decisions.


 

To register for our workshops, click on the event below to book online or call our head office on 02 4721 5011 and have your card details ready for payment.

Please note that workshops fee's are non refundable, however may be transferred to another workshop by arrangement.


 

Upcoming Events

  • Tax Basics For Small Business (PENRITH)

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation ...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • Stand Out On Social Media Bootcamp

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • How to Start A Small Business (PENRITH)

    Workshop Overview This workshop will cover the steps required to establish a Sm...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • How to Sell your Services (Campbelltown)

    Workshop OverviewSales is the lifeblood of any business. No matter how much you...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • How to Start a Small Business + Government

    Workshop Overview This workshop will cover the steps required to establish a S...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • Social Media Marketing

    Are you struggling with which social media platforms are best for your business? A...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • Social Media 101 for your Small Business

    Do you find the social media landscape confusing? Not sure what to do and where to start?...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • Social Media Strategies for your B2B Business

    Does your business sell predominately to a business to business market? Do you beli...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • Digital Marketing Masterclass

    Do you currently use social media for your business?Are you ready to refine your sk...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • SEO Basics - Demystifying Search Engine Optimisation and

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often ...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre.It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business.The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people.Workshop Presenter: Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results.Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp.The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done.What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn ZernaFor over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader.What people are saying about Stand Out on Social WorkshopThis program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness“Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
     Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop OverviewSales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients.Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear.Workshop Presenter: John DruryJohn is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives.John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”. 

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business.Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business.Workshop Presenter - Bob GreenRobert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development.He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire?Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money.Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start?Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole.Are you ready to let us demystify the social media landscape for you? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media?Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platformsAre you ready to find a new audience to market to for your b2b business? Reserve your seat today!Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business?Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective.Are you ready to take your skills to the next level? Book now to reserve your space.Katina Beveridge:Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions.Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day.When not completely immersed in work she loves to spend time with her children out in nature. 

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business.In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off!Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts.In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding.Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings.Jane Tweedy:Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training.Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

  • SEO - Beyond the Basics - you know

    Pre-requisite must have attended SEO basics or understand basic SEO concepts. In...

  • Tax Basics For Small Business (PENRITH)

    Thursday, 8 Feb 2018 -

    Time: 10:00am - 1:00pm

    Tax for small business is a free workshop developed for small businesses by the Australian Taxation Office and delivered in partnership by Western Sydney Business Centre. It will provide you with an overview of the taxation and superannuation obligations associated with starting and operating your small business. The workshop will look at subjects like:
    • different business structures
    • registering your business
    • goods and services tax
    • income tax and claiming deductions
    • record keeping
    • how to prepare and lodge your activity statements
    The workshop also covers employer obligations, such as pay as you go withholding and superannuation, if you have or are intending to employ people. Workshop Presenter: Bob Green Robert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development. He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in. Although taxation issues are hard and fast as they are governed by law, Bob can help you understand some of the nuances of complying in the day to day working world of small to medium business.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    Stand Out On Social Media Bootcamp

    Tuesday, 13 Feb 2018 -

    Time: 9:15am - 4:00pm

    A 1-day immersive workshop to help you fast track social media set-up, to go from good intentions to great results. Businesses and leaders who want to fast track setting up their social media can join the Stand Out on Social Bootcamp. The number 1 roadblock to stand out social media is getting started. And then, getting on with it. Business owners and leaders are so busy that it’s difficult to find the time, effort and know-how to invest in setting up social media. This workshop gives you the forum and support to get the job done. What you’ll experience in the program:
    • Establish your personal brand and how to reflect that through the content you create and posts you share.
    • Craft a content plan that will set the routine for what you post each week.
    • Draw on expert advice on how to create persuasive video posts, and how to craft content that gets clicks.
    • Online support and the opportunity to connect and learn from other businesses just like yours.
    Presented by Kirryn Zerna For over a decade, Kirryn Zerna has worked with small and large businesses to create remarkable brand communications, and now she builds that capability into the organisations that she works with. She combines her deep experience of corporate communications and copy writing with the latest research of social media management to deliver a tailored approach for her clients. Kirryn empowers business owners and leaders to create stand out social through 1-day workshops and an online coaching program. She is also a keynote speaker and was recently awarded the 2017 Kerrie Nairn Scholarship by Professional Speakers Australia to assist an emerging speaker to become an outstanding professional leader. What people are saying about Stand Out on Social Workshop This program has me excited about something I tend to get overwhelmed by, as it can be a challenge to know where to start to create and maintain an effective social media presence. The pragmatic approach helps establish a step by step discipline, which helps with clarity and consistency.” Deborah Keep Speaker, Mentor, Facilitator “Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn” Matt Grant Owner of MG Fitness “Very excited to be a part of this group! I run a outdoor group fitness business which is pumping, however I know if my social media appearance and knowledge improves, so will my business. So grateful to have you in my corner Kirryn.” Matt Grant, Owner of MG Fitness

    Location


    Bargo Sports Club
    3580 Remembrance Drive
    Bargo, NSW

    Event Fees:


    AUD 99.00 Ticket

    How to Start A Small Business (PENRITH)

    Tuesday, 13 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview This workshop will cover the steps required to establish a Small Business. Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
      Workshop Presenter - Bob Green Robert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development. He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.

    Location


    Western Sydney Business Centre
    Suite 1, Level 1, 111 Henry Street
    Penrith, NSW 2750

    Event Fees:


    AUD 0.00

    How to Sell your Services (Campbelltown)

    Wednesday, 21 Feb 2018 -

    Time: 10:00am - 12:00pm

    Workshop Overview Sales is the lifeblood of any business. No matter how much you love helping people, without sales you have a charity not a business. In a service based business you need to be convinced that the services you offer add significant value to your clients. Topics covered: Conviction selling; creating your value proposition; selling to different types of people; sales strategies that work; closing a sale; and overcoming fear. Workshop Presenter: John Drury John is the Founder and CEO of what became a large community organisation with strategic national and international partnerships. For 24 years he worked with people and developed community leaders across 14 nations followed by successfully managing a small business for 2 years while pursuing a personal growth journey. He began business mentoring in 2010 working with a wide range of small business owners and corporate executives. John is author of a book published in August, 2016 called INTEGRATE – “Why work-life balance is a myth and what you really need to create a fulfilling lifestyle”.  

    Location


    Campbelltown City Council
    Corner Queen Street and Broughton Street
    Campbelltown, NSW 2560

    Event Fees:


    AUD 0.00

    How to Start a Small Business + Government Support for Small Business (CABRAMATTA)

    Thursday, 1 Mar 2018 -

    Time: 10:00am - 1:00pm

    Workshop Overview  This workshop will cover the steps required to establish a Small Business. Includes:
    • Business Registration
    • Legal Issues
    • Record Keeping
    • Local Council Requirements
    • Business Plans and more.
    PLUS we discuss what Government support is available for your Small Business. Workshop Presenter - Bob Green Robert (Bob) Green has worked in various businesses over his career so he is not unfamiliar with the pressures that running a business can impose on the owner.  He has experience in banking, sales management at executive level, retail, education and property development. He holds a degree in Accounting and Financial Management and has filled the roll of “financial controller” in most of the businesses he has worked in.


    Location


    Whitlam Library
    165 Railway Parade
    Cambramatta, NSW 2166

    Event Fees:


    AUD 0.00

    Social Media Marketing

    Thursday, 5 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Are you struggling with which social media platforms are best for your business?  Are you wasting too much time or money and not getting the results you desire? Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This workshop is an interactive session which will assist you in creating your customer avatar and teach you how to market to them. You will learn tips that will help you become a more effective social media marketer which will save you time and money. Are you ready to learn tips and tricks from the digital marketing industry? Reserve your seat today! Katina Beveridge: Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions. Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day. When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media 101 for your Small Business

    Thursday, 19 Jul 2018 -

    Time: 6:00pm - 8:00pm

    Do you find the social media landscape confusing? Not sure what to do and where to start? Social Media 101 for small business is an overview of all social media platforms. This workshop will cover all major platforms from Facebook, LinkedIn, Instagram, Snapchat, Google Plus and You Tube. From setting up your business through to creating a strategy on each, you will leave completely informed and ready to begin prompting your business or service on your desired social media platforms. We will also cover briefly some of the smaller platforms to help you understand what is out there in the market place in order to give you clarity and help you understand social media as a whole. Are you ready to let us demystify the social media landscape for you? Reserve your seat today! Katina Beveridge: Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions. Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day. When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Social Media Strategies for your B2B Business

    Thursday, 16 Aug 2018 -

    Time: 6:00pm - 8:00pm

    Does your business sell predominately to a business to business market? Do you believe your customers are not on social media? Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see that your target audience are just waiting for what your business will offer on these platforms. You will learn effective ways of communicating with your audience and capture their attention on these busy platforms Are you ready to find a new audience to market to for your b2b business? Reserve your seat today! Katina Beveridge: Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions. Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day. When not completely immersed in work she loves to spend time with her children out in nature.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    Digital Marketing Masterclass

    Thursday, 6 Sep 2018 -

    Time: 6:00pm - 8:00pm

    Do you currently use social media for your business? Are you ready to refine your skills on the social media platforms to get better results? Digital Marketing Masterclass will teach you the secrets that the digital marketing industry use to gain results for their clients on each platform. Learn what tools they use which can either save you time or money in your own business. This is not a beginner class. You must already understand one or all of the major platforms from Facebook, Snapchat, LinkedIn and Instagram. We will run through setting up paid media and learn tips and tricks to make them more effective. Are you ready to take your skills to the next level? Book now to reserve your space. Katina Beveridge: Katina Beveridge is the CEO Strategic Online a Sydney based Digital Marketing Agency. She helps businesses grow through strategic digital marketing solutions. Katina also shares a passion for teaching and helping small business owners, having been in that space herself she understands the issues small business face every day. When not completely immersed in work she loves to spend time with her children out in nature.  

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO Basics - Demystifying Search Engine Optimisation and the tools to monitor SEO progress

    Thursday, 20 Sep 2018 -

    Time: 6:00pm - 8:00pm

    As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 - $3000 a month for SEO activities. Either way, neither of these options are often palatable for small business. In this SEO basics workshop, we’re going to show you that SEO is not a mystery black box and makes a huge difference to the visibility of your website. We’ll learn some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding and less chance of being ripped off! Jane Tweedy: Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training. Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

    SEO - Beyond the Basics - you know what it means, now learn some more techniques to improve your SEO

    Thursday, 11 Oct 2018 -

    Time: 6:00pm - 8:00pm

    Pre-requisite must have attended SEO basics or understand basic SEO concepts. In the SEO basics workshop we learnt that SEO is not a mystery black box. We learnt some basic SEO techniques you can use yourself and some simple tools we can utilise to monitor SEO progress. This will set you up to learn more, or outsource with some understanding. Now in SEO Beyond the Basics we learn some additional techniques, both within the website and externally that will help boost your Google ranking. All techniques are above board (white hat) and will improve your search engine rankings. Jane Tweedy: Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her own small business, FAQ Business Training. Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.

    Location


    The Hills Shire Council
    3 Columbia Court
    Baulkham Hills, NSW 2153

    Event Fees:


    AUD 49.00 Registration

More Events

Workshops in Partnership with Parramatta City Council

Western Sydney Business Centre has teamed up with Parramatta City Council to deliver the following workshops. A big thank you to Parramatta City Council for allowing these workshops to be offered to participants.

Click on the workshop topic below to view more information and book your seat online.

26/2/18 - Business Planning - Online Booking Available Soon

6/3/18 - How to create WOW Sales and Customer Care - Online Booking Available Soon

7/3/18 - Social Media Strategies for your B2B Business - Online Booking Available Soon

14/3/18 - Digital Marketing Masterclass - Online Booking Available Soon

21/3/18 - Effective Sales Techniques to Maximise Profits - Online Booking Available Soon

26/3/18 - Define your Target Market - Online Booking Available Soon

28/3/18 - Google Business Solutions - Online Booking Available Soon

4/4/18 - Power of Effective Prospecting - Online Booking Available Soon

5/4/18 - Contracts and Legal Matters for your Business - Online Booking Available Soon

11/4/18 - Marketing & Sales Planning - Online Booking Available Soon