Live Broadcast/Commerce for E-commerce

Live Broadcast/Commerce for E-commerce

In the fast-paced world of eCommerce, staying ahead of what is available, especially in marketing, is crucial for small businesses. One innovative trend, starting from Asian countries, is live broadcast/commerce. But what exactly is it, and how can it benefit your...
Cheers to 2022!

Cheers to 2022!

Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. Well, it’s that time of year (already), the Christmas period can be both a rewarding time for small businesses and a stressful one. So, as you start to pack up your last orders and close...
Sale Season

Sale Season

Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. Around this time last year, I wrote a column about the coming sales season and how promising it was looking like for business. This time last year we were coming out lock down and...
Is TikTok the New Google?

Is TikTok the New Google?

Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre TikTok is being used as a search engine by a new generation of web users. How does this affect marketers and publishers? TikTok has long been known as the go-to social app for...