Learn how to use Instagram to boost visibility, build trust and attract enquiries with simple, practical content strategies.
This 2 hour webinar is designed to help local businesses better understand how to use Instagram to grow their visibility, build trust, and generate enquiries.
Led by social media strategist Edwin from The Social Sandwich, the session breaks down the key features of Instagram including Reels, posts, and Stories, and how to use each one with purpose.
Attendees will learn how to optimise their profile, create engaging short-form video content, and implement a simple, realistic content plan that fits into a busy schedule.The webinar focuses on practical, easy-to-apply strategies that don’t require advanced skills or expensive equipment, just a clear approach and consistency.
PRESENTER – Edwin Smith
Edwin’s worked in social media for 9 years, managing the accounts for some of the biggest shows on TV – including The Voice, I’m A Celebrity Get Me Out Of Here, Love Island, Aus Survivor, Bachelor, 10 Sport (Big Bash, Supercars, Bathurst 1000, Bledisloe Cup), and many more.
Edwin’s claim to fame is that B-grade Aussie celebrities sometime like his Instagram photos. He doesn’t take himself too seriously and will try to make you laugh at least 3 times during the session

