Learn how to use AI in marketing to build personas, create content, save time, and improve business performance—no tech skills needed.
Artificial Intelligence (AI) is no longer a futuristic tool—it’s a practical solution small businesses can use right now. This workshop introduces AI concepts in a clear, accessible way, showing you how to build marketing personas, create content, and streamline your marketing efforts. You’ll discover how AI can make your business more efficient and effective by applying the five P’s of AI: planning, personalisation, productivity, performance, and protection. No technical background is required—just an interest in learning how AI can support your goals. You’ll leave the session with a fresh perspective on AI’s potential and practical tips for applying AI tools in your own marketing.
This workshop shows you how to apply Artificial Intelligence (AI) tools and strategies to your marketing and business operations. You’ll learn how AI can help you create customer personas, build content, and streamline processes—without relying on technical expertise. We’ll also explore the five P’s of AI in marketing: planning, personalisation, productivity, performance, and protection. This session is designed to give you practical skills and ideas to implement AI in your small business today, while also exploring current trends in AI that are reshaping the business landscape.
Learning Outcomes
- Identify practical applications of AI in marketing
- Learn how to create a marketing persona using AI
- Understand the five P’s of AI in marketing
PRESENTER – Hannah Stack
Hannah is passionate about helping small business succeed. From her background in Marketing, she can provide solutions to small business in the areas of profitable strategies, inbound marketing and all social media/digital requirements. Hannah has a Bachelor of Commerce (Marketing). She brings with her strong experience of a Strategist in developing cohesive and profitable strategies for small businesses.
