Great marketing starts with knowing exactly who you’re trying to reach. In this practical webinar, you’ll learn how to identify your ideal customer, sharpen your positioning and focus your marketing on the people most likely to buy from you. You’ll also explore where your customers are finding businesses like yours and how to create a more consistent presence across the channels that matter most.
Who is this for?
Small business owners who want to attract the right customers, strengthen their market position, and make more confident marketing decisions. Ideal for businesses looking to better understand their audience and improve how they connect with potential customers.
What you’ll learn
In this workshop, you’ll learn how to:
- Identify and define your ideal customer.
- Understand what matters most to your target audience.
- Position your brand to attract the right customers, not just more attention.
- Explore how customers discover businesses through social media, online search, referrals and local word-of-mouth.
- Create a consistent presence across key customer touchpoints.
- Make more informed and effective marketing decisions.
Key takeaways
By the end of the workshop, you’ll be able to:
- Clearly define your target audience and customer profile.
- Refine your business positioning to stand out in the market.
- Focus your marketing efforts on attracting higher-value customers.
- Identify the most effective channels for reaching your audience.
- Build a more consistent and customer-focused marketing approach.
- Apply practical strategies to grow your business with greater confidence.
Presenter: Kirryn Zerna CSP
Kirryn Zerna CSP is a keynote speaker, writer and creator of The Connect Effect — a practical framework that helps organisations build trust, create alignment and turn stronger human connection into better business performance. Through her keynotes, she helps leaders see and strengthen the everyday moments that shape whether people choose to collaborate, contribute, follow, buy and stay.
