Webinar – Leverage AI in Marketing

leverage ai in marketing
18th November 2026
10:00 AM to 12:00 PM

AI is changing the way small businesses work — and you don’t need to be a tech expert to take advantage of it. In this practical webinar, you’ll discover simple ways to use AI to save time, create better marketing, understand your customers and streamline everyday business tasks. You’ll walk away with practical ideas and tools you can start using in your business straight away.

Who is this for?

New and existing small business owners who want to use Artificial Intelligence (AI) to improve their marketing, increase efficiency, and streamline business operations without needing technical expertise.

What you’ll learn

In this workshop, you’ll learn how to:

  • Identify practical applications of AI in marketing and business operations.
  • Use AI tools to create customer personas and better understand your target audience.
  • Generate content more efficiently using AI-powered tools.
  • Streamline business processes and improve productivity with AI.
  • Understand the five P’s of AI in marketing: Planning, Personalisation, Productivity, Performance and Protection.
  • Explore current AI trends and how they’re shaping the future of small business.

Key takeaways

By the end of the workshop, you’ll be able to:

  • Confidently identify opportunities to apply AI in your business.
  • Create marketing personas using AI to support more targeted marketing.
  • Use AI tools to save time on content creation and routine tasks.
  • Apply the five P’s of AI to strengthen your marketing approach.
  • Understand key AI trends and how they can benefit your business.
  • Develop practical ideas for implementing AI in your business straight away.

Presenter: Hannah Stack

Hannah is passionate about helping small business succeed. From her background in Marketing, she can provide solutions to small business in the areas of profitable strategies, inbound marketing and all social media/digital requirements. Hannah has a Bachelor of Commerce (Marketing). She brings with her strong experience as a Strategist in developing cohesive and profitable strategies for small businesses.

Organiser

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Western Sydney Business Centre

Western Sydney Business Centre is a well-established not-for-profit organisation, serving the business community in Western Sydney for over 38 years. The Centre provides comprehensive business advice and support, primarily targeted at startups and small businesses. Their goal is to help businesses in Western Sydney thrive by offering personalised advice, workshops, events, and meeting room hire.

Venue

Zoom

This webinar will take place on Zoom. You will receive the Zoom link a confirmation email.

This webinar will be recorded but only live attendees will receive the recording after.

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Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.