Having a strong online presence is crucial for small businesses, and Google My Business (GMB) sits at the heart of that presence. Yet, many businesses are yet to unlock the full potential of their GMB profiles. From setting up your profile to harnessing the power of...
Small businesses often find themselves in a tough spot, trying to keep up with customer service standards set by much larger companies. But there’s a silver lining – Artificial Intelligence (AI) is stepping in to bridge that gap. AI is offering small businesses...
As a small business owner, keeping your Facebook and Instagram feeds fresh and engaging can be a real challenge. You might often find yourself asking, “What more can I post?” The key is not just to post for the sake of it but to create content that...
It’s easy to feel overwhelmed if you’re running your small business alone. But with the right time management strategies, you can take control of your schedule and focus on your long-term business goals! Here are seven tips to help you get there. Understanding...
As the year winds down, small business owners often find themselves in a common dilemma. The festive season is a golden opportunity for sales, but the challenge lies in capitalising on this period without breaking the bank. So, how do you make your business stand out...
You’ve got a great product or service, a killer website, and a team that’s ready to serve your local community. But if your business isn’t showing up in local search results, you’re missing out on a huge opportunity. According to HubSpot, 46% of all Google searches...
We know running a small business is no small feat, especially when it comes to marketing. But to help you out, we’ve compiled a list of six essential tools that can make your life easier and your marketing more effective! Mailchimp: Your Email Marketing Solution...
Your website is the digital face of your business, and it’s often the first point of contact for potential customers. But how do you ensure your website isn’t just good, but great? Creating a website that’s both functional and visually appealing can...
Omnichannel marketing is more than just a buzzword; it’s a customer-centric approach that integrates all your marketing channels into a seamless experience. Whether it’s in-store, online, or through a mobile app, your customers get a consistent and...
As a small business owner, I know that you’re used to wearing all the hats, and one of the most critical hats is that of a marketer. And with limited budgets and resources, do you often find yourself asking the age-old question: “Do it on my own or hire a...