Article by Emma Gosper, Business Advisor, Western Sydney Business Centre
With millions of apps available for instant download on the app store to help you manage your business in a more efficient way, this week we are going to cover a portion of useful apps that you can utilise in accordance with your social media strategy to save time and save money, all from your mobile phone or tablet.
Standard Socials: Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat – the list goes on. Having these available at your fingertips whilst you’re on the go will encourage you to utilise them for in the moment posting, especially Snapchat, Instagram and Facebook (particularly their live functions) to keep your audience engaged in real time.
Hootsuite: A free app that enables you to share and schedule posts from your Twitter, Facebook, Instagram and LinkedIn accounts, all from the one platform. A huge time saver.
Facebook Pages Manager: This free platform helps page admins keep up with activity on multiple Facebook pages all in one place. Post, respond to comments and messages, and view your latest insights across all the different pages you manage. You also have the option to get push notifications, so you’ll never miss a thing.
Facetune: One of the most popular photo editing apps available, Facetune allows you to professionally edit your photos with an endless amount of options including lighting, colour, retouching, you can even change an entire background. This can save you time and money by sourcing and editing your own images for your social posts, eliminating the requirement for hiring a professional to do so.
Over: This is my favourite app to use in conjunction with social media. Over is an amazing platform which allows you to supercharge your photos and create images to use across your platforms. With access to Unsplash and Pixabay, you can utilise stock photos for free, add text (with over 280 fonts to choose from), easily select a size utilising their templates for different platforms – this app can go as far as your creativity and imagination. There is a free version available, and a paid version which will give you unlimited access to all their functions.
