You’ve got a great product or service, a killer website, and a team that’s ready to serve your local community. But if your business isn’t showing up in local search results, you’re missing out on a huge opportunity. According to HubSpot, 46% of all Google searches...
The best content to post on social media can vary depending on your goals, target audience, and the platform you’re using. However, here are some general ideas that tend to perform well: High-quality visuals Images and videos (Reels & TikTok) grab attention...
We know running a small business is no small feat, especially when it comes to marketing. But to help you out, we’ve compiled a list of six essential tools that can make your life easier and your marketing more effective! Mailchimp: Your Email Marketing Solution...
Marketing your business online effectively requires a comprehensive strategy that leverages various digital channels and techniques. Here are some of the best ways to market your business online: Website Optimisation: Create a user-friendly, mobile-responsive website...
Your website is the digital face of your business, and it’s often the first point of contact for potential customers. But how do you ensure your website isn’t just good, but great? Creating a website that’s both functional and visually appealing can...
Ok, we have all seen that YouTube video, or Facebook ad, about someone who claims to be able to “get the sales while lying on the beach”, because they have built a business on the Amazon platform. While this is possible and requires planning, many of us can easily...
Omnichannel marketing is more than just a buzzword; it’s a customer-centric approach that integrates all your marketing channels into a seamless experience. Whether it’s in-store, online, or through a mobile app, your customers get a consistent and...
In my last column we looked at Top 10 Strategies for Small Business Success in today’s fast-paced and technology-driven business landscape. In that column we looked at how to embrace a range of strategies that can elevate your brand, engage customers, and drive...
In today’s fast-paced and technology-driven business landscape, small business owners are faced with both challenges and opportunities. To thrive in this digital age, it’s crucial to embrace a range of strategies that can elevate their brand, engage...
As the cost-of-living increases, more and more people are looking for ways to generate extra income with low startup costs. Bearing this in mind, starting an e-commerce business becomes an attractive option. Traditionally, starting an e-commerce business means having...
