by Western Sydney Business Centre | Jun 23, 2021 | Digital Business Advice
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. This week, the Instagram world welcomed the launch of Reels ads. The Instagram Reels ads will look just like any other Reel, 30 second, full-screen and looping videos that will... 
by Western Sydney Business Centre | Jun 15, 2021 | Digital Business Advice, Small Business Advice
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Social media is one of the most popular advertising channels for businesses, particularly startups and small businesses that do not have a large budget. This makes sense as these... 
by Western Sydney Business Centre | May 25, 2021 | Digital Business Advice, Small Business Advice
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Former head of the Australian Cyber Security Centre and CyberCX chief strategy officer, Alastair MacGibbon, revealed that cybersecurity is now seen by Australian organisations as... 
by Western Sydney Business Centre | May 12, 2021 | Digital Business Advice
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. If you’re disregarding online reviews of your business or products or they aren’t part of your marketing strategy, then you’re not making the most out of your... 
by Western Sydney Business Centre | Apr 28, 2021 | Digital Business Advice, Small Business Advice
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Malicious tagging has been the buzz word on Facebook recently. Thanks to users pointing out the social engineering scam designed to spread malware via Facebook, users are on... 
by Western Sydney Business Centre | Apr 20, 2021 | COVID-19, Digital Business Advice, Small Business Advice
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Based on recent research from the World Federation of Advertisers (WFA), 90% of major global brands are cutting down on their ad spend for at least six months, but is this the...