Business Advice: Creating branding and a professional image that connects with your market

Article by Jane Tweedy, Business Advisor, Western Sydney Business Centre

 

When people think about your business or you as a business owner, what do they think? Is this the image you want to portray?

 

Your values and desired image

Business works best when our personal and business values align. Often we become disgruntled as employees when the business values conflict with ours, so don’t do this as a business owner! Consider what values are important and how to reflect them in your business. After values comes image. If we’re a low cost provider, then driving a Porsche probably won’t engage with our audience. Remain authentic – most people can sniff out a fake!

 

Looking like a home business

Sometimes looking like a home based business helps us – because our family values are important to our audience. If however your target market is bigger business, especially corporate, then first impressions count. An obviously DIY website, a generic email address (e.g. @hotmail), listing only a mobile phone number, a snapshot as our profile picture, and talking in the first person, give away you are a solopreneur.

 

Perceptions of a bigger business

To make us look bigger, get a domain name email @yourdomain … Have an email with your name but also aliases like accounts@, enquiries@ (to reduce spam don’t use info@), and only use the aliases on your website and socials. Grab a landline, an (02) …, Skype offer for $60 p.a. Obtain professional headshots, or recreate great headshots – it can be as simple as a plain white background and decent lighting! On your website, talk we/us and if you can’t make it look professional, you need to hire help.

 

Brand

Whether you have a big budget or not, consider your overall branding. What colours suit your brand – earthy greens and browns suit a landscaper whereas blues often are used to reflect trust. Everything you create should tie in with your colours and values and feel cohesive. Producing a tacky PowerPoint video will harm your image if you’re high quality.

 

Be consistent to your brand and values, so both you and your customers will feel good about your business.

Related posts

Embracing The Power Of Training

Reading Time: 1:41 min

Now that the festive season’s is done, and the dust of New Year’s resolutions has begun to clear, it’s time to refocus our energies. As we ease back into the…

View post

Kick-off 2024 with Time Management Strategies for Small Business Owners

Reading Time: 2:37 min

It’s easy to feel overwhelmed if you’re running your small business alone. But with the right time management strategies, you can take control of your schedule and focus on your…

View post

Sustainability and consumer behaviour in 2024

Reading Time: 1:30 min

In the world of business, understanding and adapting to consumer behaviour is a crucial step for small business owners to stay competitive and relevant. As we move into 2024, several…

View post

Lessons learnt in 2023

Reading Time: 1:49 min

As we bid farewell to 2023, let’s reflect on the highs and lows of the local marketplace, and focus some valuable lessons help further improve business relicense as move into…

View post

Seasonal Marketing Ideas: 5 Tips to Boost Year-End Sales without Overspending

Reading Time: 2:11 min

As the year winds down, small business owners often find themselves in a common dilemma. The festive season is a golden opportunity for sales, but the challenge lies in capitalising…

View post

Using business award to build business reputation

Reading Time: 1:54 min

In the business world, where small business owners are fighting to be recognised and competing to be seen, how to stand out and make your potential customers aware of who…

View post

Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.