In the business world, where small business owners are fighting to be recognised and competing to be seen, how to stand out and make your potential customers aware of who you are and trust what you are offering, has never been easy. Besides social media and other...
We have been so focused on cash flow, backing up our data, being cyber aware and putting together natural disaster plans to be more resilient. Then came Optus and a major network outage that effected millions of businesses nationwide. While we cannot plan for...
You’ve got a great product or service, a killer website, and a team that’s ready to serve your local community. But if your business isn’t showing up in local search results, you’re missing out on a huge opportunity. According to HubSpot, 46% of all Google searches...
Summer is here which means it’s time to get the out the swimmers, fire up the BBQ and return to the great outdoors. A return to Summer also means there is the ever-pressing threat of extreme weather conditions which for us in Western Sydney means bushfires, storms,...
Drop shipping is a retail fulfilment method where an online store does not hold inventory. Instead, when it sells a product, it purchases the item from a third party (usually the supplier or manufacturer) and has it shipped directly to the customer. This means the...
We know running a small business is no small feat, especially when it comes to marketing. But to help you out, we’ve compiled a list of six essential tools that can make your life easier and your marketing more effective! Mailchimp: Your Email Marketing Solution...
Your website is the digital face of your business, and it’s often the first point of contact for potential customers. But how do you ensure your website isn’t just good, but great? Creating a website that’s both functional and visually appealing can...
Ok, we have all seen that YouTube video, or Facebook ad, about someone who claims to be able to “get the sales while lying on the beach”, because they have built a business on the Amazon platform. While this is possible and requires planning, many of us can easily...
I recently received the following sales email the other day…. “Subject: Are you looking for high traffic? Hope you are doing well, Want more clients and customers? Do you want to beat your competitors? We will help them find you by putting you on the 1st page Of...
As a small business owner, I know that you’re used to wearing all the hats, and one of the most critical hats is that of a marketer. And with limited budgets and resources, do you often find yourself asking the age-old question: “Do it on my own or hire a...
