Article by Emma Gosper, Business Advisor, Western Sydney Business Centre

If you’re looking for a cost-effective way to create more online visibility and demonstrate you’re a leading business in your industry, blogging could be the perfect addition to your current marketing strategy.

Although the thought of writing can be intimidating for some, if you are passionate about what you’re doing, the content will flow easily. It’s all about putting your knowledge down on paper in a relaxed way that your customers can relate to and understand.

Share information– Blogging shows your customers you know what you’re talking about, that you’re educated and that you’re willing to share information to them to support the service or product you offer. Some people are afraid to put their knowledge out there, as they feel they might be letting their competitors in on their secrets, but it shows expertise and leadership amongst competitive industries.

Social Media Content – Share snippets of two or three lines along with a photograph on your social media with a link to the full article on your website. It not only drives traffic to your website, but it will increase your social media engagement by giving your followers something valuable to share and talk about. It’s easy content to share within your social media strategy.

Google – Google loves fresh quality content, so by regularly adding blogs to your website, it can help you rank higher in search results and gives you a chance to add key words into your site which will benefit your SEO.

Generate leads – After the reader clicks through to your website, chances are they will hang around to see what else you have to offer. Capture their details by creating a signup form for future blog posts or offer them a sign-up incentive like exclusive posts or special offers.

Connection – Blogging allows you to connect with your customers online, something that is imperative in modern day business, whether we like it or not. I’m always suggesting how important it is to showcase your brands personality, and blogging is the perfect way to do so.