We know running a small business is no small feat, especially when it comes to marketing. But to help you out, we’ve compiled a list of six essential tools that can make your life easier and your marketing more effective! Mailchimp: Your Email Marketing Solution...
Your website is the digital face of your business, and it’s often the first point of contact for potential customers. But how do you ensure your website isn’t just good, but great? Creating a website that’s both functional and visually appealing can...
Ok, we have all seen that YouTube video, or Facebook ad, about someone who claims to be able to “get the sales while lying on the beach”, because they have built a business on the Amazon platform. While this is possible and requires planning, many of us can easily...
I recently received the following sales email the other day…. “Subject: Are you looking for high traffic? Hope you are doing well, Want more clients and customers? Do you want to beat your competitors? We will help them find you by putting you on the 1st page Of...
As a small business owner, I know that you’re used to wearing all the hats, and one of the most critical hats is that of a marketer. And with limited budgets and resources, do you often find yourself asking the age-old question: “Do it on my own or hire a...
In my last column we looked at Top 10 Strategies for Small Business Success in today’s fast-paced and technology-driven business landscape. In that column we looked at how to embrace a range of strategies that can elevate your brand, engage customers, and drive...
In today’s fast-paced and technology-driven business landscape, small business owners are faced with both challenges and opportunities. To thrive in this digital age, it’s crucial to embrace a range of strategies that can elevate their brand, engage...
As the cost-of-living increases, more and more people are looking for ways to generate extra income with low startup costs. Bearing this in mind, starting an e-commerce business becomes an attractive option. Traditionally, starting an e-commerce business means having...
Finding marketing strategies that truly resonate with your target audience can be tricky, but one powerful approach is utilising marketing funnels, which guide potential customers through a series of stages, from awareness to conversion. However, even choosing the...
If you are looking at starting a business or are thinking about launching a new product you need to do your homework. You can start any type of business and sell a variety of products and services but is there a market to sell them to, is it desirable or does it...
