Are you a small business owner with limited resources for marketing? Don’t worry! Marketing on a tight budget may seem challenging, but it’s definitely possible. By implementing the right strategies, you can effectively promote your business without breaking the bank....
Enhancing your social media content is crucial for standing out in a crowded online landscape. Here are several ways to make your social media content more engaging and impactful:. Know your audience: Understand who your target audience is and tailor your content to...
Do you ever feel like the business world is rapidly advancing around you, and you are threatened with being left behind? It’s totally normal! If you’re a small business owner, one common struggle you may likely face is remaining competitive, especially with the rise...
The best content to post on social media can vary depending on your goals, target audience, and the platform you’re using. However, here are some general ideas that tend to perform well: High-quality visuals: Images and videos (Reels & TikTok) grab...
Have you ever heard of the term Lipstick Effect before? To put it simply, the Lipstick Effect suggests that when the economy starts to slow down, consumers will spend money on small indulgences such as lipsticks; to make them feel better about themselves and to...
Let’s talk about a powerful tool that can supercharge your reputation and skyrocket your business: social proof. Here are the dos and don’ts of using social proof effectively, which may take your small business to new heights! What is Social Proof? Imagine this:...
Complaint handling is an essential aspect of customer service that businesses must priorities in order to maintain customer satisfaction and loyalty. When products break down or customers feel dissatisfied with their purchases, it is crucial to have a clear and...
Article written by Nathan Todd, Business Connect Advisor, Western Sydney Business Centre. There are various ways to sell products online, and the best approach depends on your specific needs and the nature of your business. Here are some popular methods for selling...
Just a few months back, I wrote about ChatGPT and how it’s a game-changer for digital marketing. ChatGPT is such an incredible tool, but I still bump into people who haven’t quite integrated it into their marketing activities. Fortunately, I’m here to help...
Article written by Rebecca Di Noia, Business Connect Advisor, Western Sydney Business Centre. Have you ever been to a foreign country; where you are hungry, desperately looking for food, and unable to understand the language? Suddenly, you spot huge yellow arches in...
