Small Business Advice
Ways to Enhance Social Media Content
Reading Time: 1:53 min
Enhancing your social media content is crucial for standing out in a crowded online landscape. Here are several ways to make your social media content more engaging and impactful:. Know…
Here’s Why AI Automation is the Marketing Secret Weapon You Need
Reading Time: 3:43 min
Do you ever feel like the business world is rapidly advancing around you, and you are threatened with being left behind? It’s totally normal! If you’re a small business owner,…
Social Media Content Ideas
Reading Time: 1:54 min
The best content to post on social media can vary depending on your goals, target audience, and the platform you’re using. However, here are some general ideas that tend to…
What is Lipstick Effect?
Reading Time: 1:39 min
Have you ever heard of the term Lipstick Effect before? To put it simply, the Lipstick Effect suggests that when the economy starts to slow down, consumers will spend money…
How to Leverage Social Proof in Small Business Marketing
Reading Time: 3:26 min
Let’s talk about a powerful tool that can supercharge your reputation and skyrocket your business: social proof. Here are the dos and don’ts of using social proof effectively, which may…
Complaint Handling
Reading Time: 1:47 min
Complaint handling is an essential aspect of customer service that businesses must priorities in order to maintain customer satisfaction and loyalty. When products break down or customers feel dissatisfied with…
Selling Products Online
Reading Time: 1:50 min
Article written by Nathan Todd, Business Connect Advisor, Western Sydney Business Centre. There are various ways to sell products online, and the best approach depends on your specific needs and…