Is TikTok the New Google?

Is TikTok the New Google?

Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre TikTok is being used as a search engine by a new generation of web users. How does this affect marketers and publishers? TikTok has long been known as the go-to social app for...
What Is Shoppable Content?

What Is Shoppable Content?

Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Online shopping has evolved drastically over the last few years — from website selling to Amazon & Ebay stores and, and now we have selling on social media. Yes, online...
New Year

New Year

Article written by Bob Green, Business Advisor, Western Sydney Business Centre. Well! Here we are with another year ahead of us and we stand at the beginning of the road ready to step out again. What does that road look like for you?  Is it leading into a green...
Business theft

Business theft

Article written by Bob Green, Business Advisor, Western Sydney Business Centre. It is amazing how crises bring out both the best and the worst of people and this COVID19 event has been no exception. One of things I have encountered a number of times is clients ringing...
Happy Sales Season

Happy Sales Season

Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. It’s Sales Season Time! Sales Season is of the only times of the year that sees shoppers willing to spend money without to much thought and without feeling guilty about how much...