Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre

As businesses and shops start to operate again, we all know that things are not going back to the way they were before COVID-19. Face to face communication and personal interaction is  strictly limited, making it more difficult for businesses to bounce back. This is especially true for businesses who rely 100% on their physical stores or brick-and-mortar businesses that operate the traditional way.

Persistent uncertainty will continue to have a significant impact on marketing strategies, as organizations try to adapt to the changing demands. Here’s a checklist to help you make it through the transition and ensure that revenue continues to come in despite the pandemic.

  • Have a working website. Make sure it has your complete contact details, a list of your services or products, a sign-up form, and something about your business. If you run a shop, you can use your website to take orders and have them delivered to your customers.
  • Social media profiles. Create a Facebook page, Twitter account, LinkedIn company page, and other social media profiles applicable to your business. Your social media pages are not only useful for sending messages to your audience, but it can serve as a great customer service tool as well.
  • Create a content marketing plan. The only way to stay relevant during this crisis is by providing useful content to your followers. Post a blog article regularly, create updates for your social media pages, and send out email alerts – anything that would keep you part of the conversation.
  • Use paid ads. In this time of crisis, what you need is quick results for your marketing campaigns. And the only way to achieve this is through PPC or social media ads. Determine which
  • platform would provide you with the best results, and don’t be afraid to invest. Target the right people with the right message.
  • Send out emails. This strategy may be old school, but it still works. Send out a catalog of your new products, introduce a new item, inform your customers about discounts and sales, or invite them to read your new blog. The best thing about this strategy is that it is free.


As the world tries to embrace the new normal, make sure that your business doesn’t get left behind. The checklist above should help you switch to digital marketing successfully.