This workshop will cover several key areas. First, we’ll explore how to identify and leverage AI applications within your business operations, giving you practical ways to use AI to improve efficiency. We’ll also delve into the distinct roles of Generative AI and Predictive AI, clarifying the differences and how each can benefit your business.
A core focus will be exploring the 5 P’s of AI in marketing to enhance efficiency and effectiveness, providing a framework for strategic AI implementation. Furthermore, we will cover creating a marketing persona and using that persona to develop targeted marketing content and materials, ensuring your message resonates with your audience.
Finally, we’ll review current trending AI apps, giving you insights into the latest tools and technologies.
Key Takeaways:
- Learn how to identify and leverage AI applications within business operations.
- Create a marketing persona and learn how to use AI that to create marketing content and materials.
- Explore the 5 P’s of AI in marketing to enhance efficiency and effectiveness.
- Review of current trending AI apps
Presenter: Hannah Stack – Hannah is passionate about helping small business succeed. From her background in Marketing, she can provide solutions to small business in the areas of profitable strategies, inbound marketing and all social media/digital requirements. Hannah has a Bachelor of Commerce (Marketing). She brings with her strong experience of a Strategist in developing cohesive and profitable strategies for small businesses.
About this webinar:
- This webinar is aimed at small businesses within Western Sydney, and has a capacity to host up to 50 attendees.
- This webinar is for business owners who have just started a business or have an established business.
- This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
- Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
- Registration before workshop is essential.
This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.
