Small businesses face a unique set of challenges when it comes to creating content for social media and integrating it into their overall marketing strategy. From limited resources to a crowded online landscape, it can be difficult to stand out and connect with your target audience. But with the right approach, it’s possible to create content that resonates and drives results. This workshop will provide you with both the strategic insight and practical skills needed to create and execute a successful content plan that aligns with your overall marketing strategy. Join us to learn how to craft compelling content that engages your audience and drives your business forward.
In this workshop, we will explore how content creation fits into a broader marketing strategy to enhance your brand’s presence and engagement on social media.
Key takeaways:
- Create an annual editorial plan: Develop a comprehensive plan that outlines your content strategy for the entire year, ensuring consistency and alignment with your marketing goals.
- Assess different types of content styles: Explore various content styles such as video, photography, and written communication, with examples of how they can be effectively used to tell your story and market your brand.
- Review marketing ideas: Understand the different social platforms, and other marketing strategies, and how to reach your target audience and achieve your marketing objectives.
- The start-to-finish process: Learn the entire process from coming up with the idea, creating the video, putting together the caption, and posting it.
Presenter – KIRRYN ZERNA – Kirryn is an award-winning keynote speaker, a LinkedIn Top Voice in Communications, a Non-Executive Director, and the author of The Stand Out Effect. She is also a co-kid wrangler of two crazy children, a dreamer of tropical islands, and absolutely loves her job helping people.
About this webinar:
- This webinar is aimed at small businesses within Western Sydney, and has a capacity to host up to 50 attendees.
- This webinar is for business owners who have just started a business or have an established business.
- This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
- Attending and logging into the live zoom will come out of your allocated business connect hours.
- This webinar will be recorded but only live attendees will receive the recording after
This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.
