Develop your ideal customer and brand voice

creative designers meeting
30th June 2025
10:00 AM to 12:00 PM

In this webinar, learn to define your brand voice using Artificial Intelligence (AI) and customer feedback to craft clear, on-brand messaging that speaks to your ideal client.

Learn to build a brand voice that’s true to you, and your audience can find and connect with. Use Artificial Intelligence (AI) and feedback including reviews, to define your Ideal Client Avatar (ICA) and craft clear, on-brand messaging that connects with them.

To stand out, you need a strong brand – it’s what people see and say about you when you’re not in the room. Your brand voice should reflect who you are but also be tailored to speak your customer’s language. If you’re not speaking their language, it’s hard to connect!

We’ll look at using feedback and reviews, plus AI tools to define your ideal client and craft clear, on-brand messaging that truly connects with your ideal client.

Key takeaways:

  • Learn how to obtain and use customer feedback and reviews to help form your brand identity
  • With the help of multiple AI tools, find and establish an in-depth Ideal Client Avatar (ICA)
  • Know how to create clear on brand messages adjusted for the ideal customer

Presenter: Jane Tweedy – Jane is a vastly experienced business trainer, coach and advisor with lifelong learning to Masters level. She tests and adapts learnings to the real world before sharing. Jane has corporate, NFP and small business strategy and implementation experience. Her down-to-earth approach allows her to simplify complex business concepts, and deliver actionable training sessions. Jane is seen as a trusted resource for entrepreneurs enhancing their skills and knowledge for business growth.Book event

About this webinar:

  • This webinar is aimed at small businesses within Western Sydney and has a capacity to host up to 50 attendees.
  • This webinar is for business owners who have just started a business or have an established business.
  • This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
  • Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
  • Registration before workshop is essential.

This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.

Organiser

business connect

Business Connect

This session is provided through Service NSW Business Connect program.

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.

To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.

Venue

Zoom

This webinar will take place on Zoom. You will receive the Zoom link a confirmation email.

This webinar will be recorded but only live attendees will receive the recording after.

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Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.