This event is for small business owners in Western Sydney looking to adapt their marketing emotional connections using AI.
This event is for small business owners in Western Sydney looking to adapt their marketing emotional connections using AI.
Key Takeaways:
- Humanising brands: Overview of emotional connection in marketing humanises brands by tapping into consumers’ feelings and values, fostering deeper relationships beyond transactional interactions.
- Authentic storytelling: Learn authentic storytelling to help resonate emotionally with your audiences, building trust and loyalty by conveying brand values, purpose, and empathy.
- Building lasting relationships: Learn about emotional connections which drive customer loyalty and advocacy, leading to long-term relationships that transcend product features and prices, ultimately boosting brand equity and sustainable growth.
Presenter: Viktoria Darabi – Viktoria’s superpower is helping small businesses turn food, beverage, culinary and tourism trends into profits. She provides practical buyer behaviour, brand-building marketing insights and strategies, creating emotional connections. Sharing mindset, critical and innovative thinking skills she integrates AI as a marketing tool. Her Le Cordon Bleu Master of Gastronomic Tourism and three decades of experience have honed her to spot trends in entrepreneurship, marketing, tourism and gastronomy.
About this webinar:
- This webinar is aimed at small businesses within Western Sydney NSW, and has a capacity to host up to 50 attendees
- This webinar is for business owners who have just started a business or have an established business
- This webinar will take place on Zoom, click above to register. You will receive the Zoom link in the confirmation email
- Attending and logging into the live zoom will come out of your allocated business connect hours.
This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.
