How to create a sales strategy & pipeline

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4th February 2025
10:00 AM to 12:00 PM

This webinar will look at how to create an effective sales strategy that sells who you are and what you do.

Did you know that 80% of sales calls and proposals need to be followed up at least 5 times to be successful? And did you know that 44% of sales people give up after one follow up?

Having the right sales plan and having a solid sales structure is paramount to your success. It will also help you create and use a formalised sales structure in the form of the sales pipeline to track leads, proposals and sales. As well as unlocking the measurement matrix to track and monitor your sales performance.

Key takeaways:

  • Understanding your sales process.
  • Creating a sales structure to match your sale process.
  • How to manage your sales pipeline.

About this webinar:

  • This webinar is aimed at small businesses within Western Sydney, and has a capacity to host up to 50 attendees.
  • This webinar is for business owners who have just started a business or have an established business.
  • This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
  • Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
  • Registration before workshop is essential.

Presenter: Graham Fitzpatrick – Graham has a strong background in sales, business administration and management, marketing, business strategy, customer services and staff training, and having held multiple senior management roles through his career.

Graham has track record of driving business performance and delivering consistent increased revenue. Since joining Western Sydney Business Centre, Graham has supported hundreds of small businesses in the point-to-point and hire car industry so sustain through rival competition.


This session is provided through Service NSW Business Connect program.

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

business connect

Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.

To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.

Organiser

business connect

Business Connect

This session is provided through Service NSW Business Connect program.

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.

To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.

Venue

Zoom

This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.

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Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.