FREE TO ATTEND
Your brand’s unique and distinctive qualities create a powerful contrast in the minds of your clients and audience. This sustainable point of difference is key because you can’t replicate a brand’s personality. Understanding this helps you sell, stand out, and ensure your brand’s longevity.
In this workshop, we’ll explore not only how to express your brand online but also how to integrate it into a broader marketing strategy. This is a hands-on, action-oriented session designed to equip you with the tools and knowledge needed to elevate your brand across various marketing channels.
Key takeaways:
• Learn from examples of how to express your brand consistently across different platforms, including social media, traditional advertising, and your physical presence.
• Understand how to differentiate your brand from competitors in both online and offline contexts.
• Explore practical steps to express your brand through different elements across your marketing channels—whether it’s your website, email marketing, social media, print materials, or in-store experiences.
About this workshop:
• This workshop is aimed at small businesses within Western Sydney NSW, and has a capacity to host up to 20 attendees.
• This workshop is for business owners who have just started a business or have an established business.
• Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
• Registration before workshop is essential.
Presenter: KIRRYN ZERNA – Kirryn Zerna is an award-winning keynote speaker, a LinkedIn Top Voice in Communications, a Non-Executive Director, and the author of The Stand Out Effect. She is also a co-kid wrangler of two crazy children, a dreamer of tropical islands, and absolutely loves her job helping people.
This session is provided through Service NSW Business Connect program.
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.
Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.
To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.