How to create an online brand

digital photography phone
16th January 2025
10:00 AM to 12:00 PM

Once you have uncovered your brand, what can you do to take your standout online brand to the next level? This webinar is all about action.

Your brand’s unique and distinctive qualities create a contrast in the mind of your clients and your audience. And this is a sustainable point of difference because you can’t copy a personality. This will help you to sell, stand out and endure.

Key takeaways:

  • Learn from examples of how to express your brand online on different social platforms.
  • Understand how to contrast your competitors with your online brand.
  • Go through practical steps of how to express your brand through different elements on your website, our email, your social media, and your campaigns.

About this webinar:

  • This webinar is aimed at small businesses within Western Sydney, and has a capacity to host up to 50 attendees.
  • This webinar is for business owners who have just started a business or have an established business.
  • This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
  • Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
  • Registration before workshop is essential.

Presenter: Kirryn Zerna – With 20 years of experience as a communication professional, Kirryn advises organisations and leaders across diverse industries on the latest branding, communication, and connection trends. She has assisted over 5,000 small businesses in recent years and, as a small business owner herself, understands the balance of selling and marketing while running a business.

Organiser

business connect

Business Connect

This session is provided through Service NSW Business Connect program.

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.

To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.

Venue

Zoom

This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.

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Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.