Improving your marketing strategy with AI

woman office photo phone
22nd July 2025
5:00 PM to 7:00 PM

This workshop is designed to provide business owners with a basic understanding of how Artificial Intelligence (AI) can be integrated into business and marketing strategies.

Key takeaways:

  • How to identify and leverage AI applications within business operations.
  • Understanding the distinct roles of Generative AI and Predictive AI.
  • Exploring the 5 P’s of AI in marketing to enhance efficiency and effectiveness.

Who should attend:

  • Small business owners looking to enhance their marketing skills.
  • Startups and businesses in the growth phase aiming to integrate AI into their operations.
  • Beginners with a basic understanding of AI.

Preparation for the event:

  • No prior AI knowledge is required, but a basic understanding of business and marketing principles is beneficial.
  • No specific tools or software are required, but familiarity with marketing automation tools can be helpful.

By attending this workshop, you will gain actionable insights and practical knowledge to implement AI effectively within your business. Join us to learn from experts and stay ahead in the rapidly evolving landscape of AI in business and marketing.

Presenter: Hannah Stack: Hannah is passionate about helping small business succeed. From her background in Marketing, she can provide solutions to small business in the areas of profitable strategies, inbound marketing and all social media/digital requirements. Hannah has a Bachelor of Commerce (Marketing). She brings with her strong experience of a Strategist in developing cohesive and profitable strategies for small businesses.

About this workshop:

  • This workshop is aimed at small businesses within Western Sydney NSW, and has a capacity to host up to 20 attendees.
  • This workshop is for business owners who have just started a business or have an established business.
  • Attending this workshop will come out of your allocated business connect hours.
  • Registration before workshop is essential.

This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.

Organiser

business connect

Business Connect

This session is provided through Service NSW Business Connect program.

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect.

To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.

2021 03 22 030741.223753campbelltown

Campbelltown City Council

This is a Western Sydney Business Centre event in partnership with Campbelltown City Council and the Service NSW Business Connect program

Venue

Campbelltown Civic Centre

STC Training Room 1

Campbelltown Civic Centre, 91 Queen Street
Campbelltown, NSW 2560 Australia

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Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.