FREE TO ATTEND – BOOKINGS ESSENTIAL
Is your business ready to connect with customers on a deeper level?
This practical workshop will equip you with the knowledge and tools to develop a winning personalised marketing strategy. Discover how to map out a customer journey, personalise your approach, and leverage the right technology to tailor your marketing messages to individual customer needs and preferences. Learn to create engaging and personalised content that resonates with your audience and drives engagement. We’ll also guide you on how to track key metrics and analyse your results to continuously improve your marketing campaigns.
This workshop is designed for B2B (Business to Business) or B2C (Business to Consumer) businesses, both small and medium-sized, who are ready to take action. Whether you’re looking to enhance customer relationships, increase brand loyalty, or drive sales growth, this workshop will provide you with the strategies and tools you need to succeed.
Participants are asked to bring along their own laptop or device.
Key Takeaways:
- Gain a deep understanding of your target audience and their unique needs and behaviours.
- Learn the importance of personalised marketing and its impact on customer relationships.
- Discover how to create compelling and personalised content that resonates with your audience.
- Explore the tools and platforms available to automate and streamline your personalised marketing efforts.
- Learn how to track key metrics and analyse your results to measure the effectiveness of your campaigns.
Presenter: Jane Tweedy – Jane is a vastly experienced business trainer, coach and advisor with lifelong learning to Masters level. She tests and adapts learnings to the real world before sharing. Jane has corporate, NFP and small business strategy and implementation experience. Her down-to-earth approach allows her to simplify complex business concepts, and deliver actionable training sessions. Jane is seen as a trusted resource for entrepreneurs enhancing their skills and knowledge for business growth
About this workshop:
- This workshop is aimed at small businesses within Western Sydney, NSW, and has a capacity to host up to 20 attendees.
- This workshop is for business owners who have just started a business or have an established business.
- Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
- Registration before the workshop is essential.
This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.
