In this webinar, we’ll go beyond just branding online and explore how to develop a consistent and compelling brand presence across all customer touchpoints—online, in person, and through your marketing efforts.
With business confidence currently at 24%, standing out and building trust is more important than ever. A strong brand isn’t just a logo—it’s the reputation, experience, and perception you create in the minds of your customers. Whether you’re launching a new business or refining your brand identity, understanding what makes your business unique will help you attract customers, build credibility, and drive long-term success.
In this workshop, we’ll go beyond just branding online and explore how to develop a consistent and compelling brand presence across all customer touchpoints—online, in person, and through your marketing efforts. You’ll gain practical insights and actionable steps to define your brand, communicate it effectively, and position yourself confidently in the market.
Key takeaways:
- Discover the core elements of a strong brand and how to define your unique positioning.
- Learn how to apply your brand consistently across different platforms—including social media, websites, marketing materials, and customer interactions.
- Explore real-world examples of businesses that have successfully differentiated themselves in competitive markets.
- Gain practical steps to craft a compelling brand story, visuals, and messaging that resonate with your ideal customers.
This hands-on session is designed for small business owners looking to build confidence in their brand and create a lasting impression in their industry.
Presenter: Kirryn Zerna is an award-winning keynote speaker, a LinkedIn Top Voice in Communications, a Non-Executive Director, and the author of The Stand Out Effect. She is also a co-kid wrangler of two crazy children, a dreamer of tropical islands, and absolutely loves her job helping people.
About this webinar:
- This webinar is aimed at small businesses within Western Sydney, and has a capacity to host up to 50 attendees.
- This webinar is for business owners who have just started a business or have an established business looking to rebrand.
- This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
- Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
- Registration before workshop is essential.
This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.
