Social media and protecting your brand

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6th February 2025
10:00 AM to 12:00 AM

In today’s digital landscape, every business must navigate the complexities of managing its online presence while ensuring legal compliance. This session will provide you with practical guidance on protecting your brand across digital platforms.

Learn how to safeguard your intellectual property (IP) and manage your online activities in a way that aligns with legal standards. Whether you’re just starting out or looking to reinforce your existing protections, this session will help you take proactive steps to safeguard your business in the digital age.

Key learning outcomes:

  • Understanding intellectual property: Gain a clear understanding of Intellectual Property (IP) and its crucial role in protecting your business’s ideas, products, and services. Learn the types of intellectual property your business may need to safeguard.
  • Types of IP protections: Explore the different forms of IP protection, including trademarks, copyrights, patents, and trade secrets. Understand how these protections can help you maintain control over your creative assets.
  • Benefits and risks of IP protections: Understand the benefits of having IP protections in place, including increased brand value and legal rights over your products and services. Also, learn about potential risks if your IP is not adequately protected and how to mitigate them.

Presenter: Katherine Hawes – Principal Solicitor at Digital Age Lawyers is a multi-talented professional based in Sydney, Australia. With over 20 years of experience as a barrister and solicitor, Katherine has developed a wealth of knowledge and expertise that makes her a sought-after business and property legal strategist and consultant. Throughout her career, Katherine has worked on a wide range of legal matters, including corporate and commercial law, property dispute resolution, and contract law.

About this webinar:

  • This webinar is aimed at small businesses within Western Sydney, and has a capacity to host up to 50 attendees.
  • This webinar is for business owners who have just started a business or have an established business.
  • This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
  • Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
  • Registration before workshop is essential.

This session is provided through Service NSW Business Connect program.

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

business connect

Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.

To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.

Organiser

business connect

Business Connect

This session is provided through Service NSW Business Connect program.

Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.

Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.

To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.

Venue

Zoom

This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.

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Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.