FREE TO ATTEND
This event is for hospitality small business owners in Western Sydney looking to up their game on the tried and tested street-smart low/no cost methods of marketing communications in light of the trends and shift in customers’ values and food attitudes. We uncover the hidden psychology of menu design and best practice in online reviews as a way to connect with customers; how you can get free exposure with online and offline influencers; the food tourism opportunity with the opening of Western Sydney International Airport; how your can use brand personality to differentiate your business in a highly competitive market. This workshop will be interactive and include time for Questions and Answers.
Key Takeaways:
• Overview of no/low-cost marketing methods for Hospitality
• How to engineer your menu, leverage influencers and the WSI opening opportunities
• How to use brand personality effectively and a checklist for ensuring your socials sizzle
About this workshop:
• This workshop is aimed at small businesses within Western Sydney NSW, and has a capacity to host up to 20 attendees.
• This workshop is for business owners who have just started a business or have an established business.
• Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
• Registration before workshop is essential.
Presenter: Viktoria Darabi – Viktoria’s superpower is helping small businesses turn food, beverage, culinary and tourism trends into profits. She provides practical buyer behaviour, brand-building marketing insights and strategies, creating emotional connections. Sharing mindset, critical and innovative thinking skills she integrates AI as a marketing tool. Her Le Cordon Bleu Master of Gastronomic Tourism and three decades of experience have honed her to spot trends in entrepreneurship, marketing, tourism and gastronomy.
This session is provided through Service NSW Business Connect program.
Service NSW Business Connect provides free, independent, tailored business advice from experienced advisors in one‑on‑one sessions. We offer practical insights and business skills development. Services also include events and resources on a range of topics for small business.
Western Sydney Business Centre is an approved independent provider for Service NSW Business Connect until June 2025.
To be eligible to register and book for a Service NSW Business Connect workshop or webinar, you will need to register with Service NSW Business Connect. Please click the button below to be directed to the Service NSW Business Connect website where you can register your details.