This workshop will cover several key areas. First, we’ll explore how to identify and leverage AI applications within your business operations, giving you practical ways to use AI to improve efficiency. We’ll also delve into the distinct roles of Generative AI and Predictive AI, clarifying the differences and how each can benefit your business. A core focus will be exploring the 5 P’s of AI in marketing to enhance efficiency and effectiveness, providing a framework for strategic AI implementation.
Furthermore, we will cover creating a marketing persona and using that persona to develop targeted marketing content and materials, ensuring your message resonates with your audience. Finally, we’ll review current trending AI apps, giving you insights into the latest tools and technologies.
This is a Wollondilly Shire Council event in partnership with the Western Sydney Business Centre.
Key takeaways:
- Learn how to identify and leverage AI applications within business operations.
- Create a marketing persona and learn how to use AI to create marketing content and materials.
- Explore the 5 P’s of AI in marketing to enhance efficiency and effectiveness.
- Review current trending AI apps.
Who should attend?
This workshop is perfect for small business owners in the Wollondilly Shire looking to enhance their marketing skills. Whether you’re a startup, a growing business, or have an established business, and whether you’re just starting out with AI or have some basic understanding, this workshop is designed for you.
Presenter: Hannah Stack – Hannah is passionate about helping small business succeed. From her background in Marketing, she can provide solutions to small business in the areas of profitable strategies, inbound marketing and all social media/digital requirements. Hannah has a Bachelor of Commerce (Marketing). She brings with her strong experience of a Strategist in developing cohesive and profitable strategies for small businesses.
About this workshop:
- This workshop is aimed at small businesses within Western Sydney NSW, and has a capacity to host up to 20 attendees.
- This workshop is for business owners who have just started a business or have an established business.
- Eligible business customers can access up to 8 hours of free support per financial year, which includes business advice sessions and events.
- Registration before workshop is essential.
