In this webinar learn essential strategies for transforming your small business website, from design best practices to SEO (search engine optimisation) fundamentals, to enhance user experience, increase conversions, and improve search engine rankings.
Learn how to implement design best practices that prioritise user experience, layout, and functionality to maximise conversions. Gain valuable insights into SEO (search engine optimisation) essentials, including site speed, usability, domain authority, backlinks, keywords, and content optimisation, to improve your search engine rankings. Plus, uncover effective methods for creating SEO-optimised content, with tools and techniques for strategic keyword research to attract your target audience.
Key takeaways:
- Design best practices: Focus on user-friendly layouts, seamless functionality, and mobile responsiveness to drive conversions and enhance user experience.
- SEO fundamentals: Prioritise site speed, usability, domain authority, backlinks, and content optimisation to improve search engine rankings and visibility.
- Creating SEO optimised content: Use keyword research and tools to craft high-quality, targeted content that attracts your audience and boosts SEO performance.
Presenter: Julie Warner – Julie started her first business at the age of 21 and currently operate two small businesses (Web Design/Online Presence and Travel Planning/Writer) as well as running a Not for Profit business network group for micro to small business owners that is in its 14th year. Julie loves helping small businesses to grow their brand awareness and reach their business goals whether they are just starting out or have been established for a while.
About this webinar:
- This webinar is aimed at small businesses within Western Sydney, and has a capacity to host up to 50 attendees.
- This webinar is for business owners who have just started a business or have an established business.
- This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email.
- Attending and logging into the live zoom will come out of your allocated business connect hours.
- This webinar will be recorded but only live attendees will receive the recording after.
This event will be delivered by Western Sydney Business Centre, an approved independent provider for Service NSW Business Connect.
