Article written by Bob Green, Business Advisor, Western Sydney Business Centre.

Well, we are under lockdown again.  There has been a lot of complaining about this and the impact it is having on us.  I have heard expressions of frustration, anger etc towards the “government” and “them” from many sources.

But they should not be the targets our anger and frustration.  We should be so angry with the COVID19 virus that we strike back by going to have our vaccinations, wearing masks, socially distancing, and doing all the things that the medical experts are saying to keep safe from infection. We also have to understand that we will be dealing with this little beasty maybe for the rest of history until some form of eradication through “sterilizing” vaccines is devised.

So, as business owners we need to look for ways to deal with the impact on our businesses.  There are simple things we can do like having more than one QR Code check-in point at the entrance to your business for the impatient customer.  Get into the habit of greeting visitors with “hello, how are you, have you checked in?”

The other is to look for ‘switches’ in your business.  They are the things you can switch from or to when you are impacted by anti-viral strategies. Such switches could be going to all on-line ordering process, safe prepared food deliveries, develop fee for service programs you can sell online, improve your digital presence, create “fighting funds” as you are able, don’t be tempted to overspend that spare cash.

Get another brain involved in working out a solution, go to the Business Connect website, look at the Western Sydney Business Centre advisor bios and book a call back from one of them or call Western Sydney Business Centre direct on 02 4721 5011. I can also help prospective NDIS providers, Bob Green.