Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre.

2020 might not have been the best year for most of us, however there are still plenty of reasons to celebrate the upcoming holidays. In fact, it is the perfect opportunity to jumpstart your sales in time for next year. Let us finish this year stronger than the start by creating a well thought out digital marketing strategy to bring in new customers.

Regardless of what business you are running, you need to be prepared for the coming holidays. Since we are facing some difficult times right now, it will take some extra effort to reach your potential customers in order for them to buy your products or services.

Did you know that some customers begin their holiday shopping before Halloween? You don’t have to wait for December before putting your holiday marketing campaigns into action, that would be too late by then.

What are the advantages of planning your holiday marketing strategy early?

  • You are able to catch the early shoppers. Some customers don’t like to wait for the holiday rush to buy gifts, so they want to do their holiday shopping one or two months before. This gives them more time to plan and to get their purchases shipped ahead of time.
  • You are able to reach more people. Running a 2-week discount or sale would leave your customers feel like they’re being rushed. As early as now, you can start giving teasers about your holiday deals to your customers via social media, email marketing, and website announcements.
  • You are able to build momentum. Since you are able to start early, you can build the hype around your campaign so people will be more excited to buy.

According to recent studies, online purchases will be the trend this holiday season. Hence, your online presence is going to be crucial now more than ever. Here are some holiday marketing ideas you can use for your holiday campaign:

  • Invest PPC ads for your holiday sale or deals.
  • Promote your deals and discounts on social media.
  • Use email marketing to nurture existing and potential customers.
  • Update your local listings.
  • Optimise your website.
  • Engage with your customers on social media.
  • Partner with influencers and other local businesses to feature special offers.
  • Give back to a local cause.

How can you begin the preparation for your Christmas campaign?