What is GMB and Why Should You Claim It?

Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre.

If you’re running a business with a physical location, one of the important steps you need to accomplish first is to claim and verify your Google My Business (GMB) listing. This is a crucial part of any local SEO strategy because it allows you to manage exactly how you want your business to appear on various Google services, including:

  • Google’s Local Pack
  • Local Finder
  • Google Maps
  • Google Search

Qualified local businesses can claim their free listing and add information about the business, such as the business name, location, operating hours, phone number, and types of payments accepted. You can also use the GMB to add photos, and monitor and reply to customer reviews.

Why Claim Your Google My Business Listing?

When customers are searching for products or services near them, there is a huge chance that they are more likely to make a purchase in the near future. For example, when a user searches for “donut shop near me” or “wedding dress in Liverpool,” there is a 50 percent probability that that user will visit a store within the day. If your business is not listed in Google, how will your customers find you?

GMB gets your business information in front of your potential customers, so they know that you exist and where to find you. But make sure that your information is complete, accurate, updated, and optimized all the time.

Plus, GMB is completely free. All you need to do is claim your listing and have some face-to-face communication with your customers.

How to Claim Your GMB

  1. Create an account and claim your business. Make sure you have a working Google account and then enter all your business details.
  2. Verify your business via postcard, phone, email, instant verification, or bulk verification.
  3. Optimize your listing by fleshing out your business profile. Fill out or update all information in your account.
  4. Download the GMB app. The app is available on iOS and Android, making it easier for businesses to update or add information.

The main goal of a Google My Business (GMB) listing is help your customers find your business without having to go to your website or your social media pages. Pay special attention to your phone number and business hours, because these are the details that will get customers through your door.

Related posts

800 x 400 image (27)

Reviving Your Team

Reading Time: 1:46 min

The past few years have been challenging for businesses and their employees. The combined pressures of the post pandemic work we now live in, economic downturns, and rising cost of…

View post

How To Boost Your Sales and Engagement with Lead Generation Chatbots

Reading Time: 3:52 min

Nowadays, more and more customers expect instant responses, even outside traditional business hours. As businesses strive to enhance customer experiences and optimise lead generation, chatbots have become indispensable. These AI-driven…

View post

R U Ok?

Reading Time: 1:33 min

September 12 is R U OK day 2024. R U OK Day aims to encourage and start a meaningful conversation with those struggling with life and the theme for 2024…

View post

A Quick Guide to Marketing for Tradies

Reading Time: 4:22 min

Running a tradie business often means juggling multiple tasks at once—completing jobs, managing clients, and handling day-to-day operations. With all these responsibilities, marketing can easily fall by the wayside.  …

View post

The Power of a Hero Piece

Reading Time: 1:49 min

Is your business trying to do it all? Offering a million products or services to everyone under the sun? While versatility is great, when it comes to marketing, less is…

View post

Ways To Market Your Online Shop

Reading Time: 2:1 min

Marketing an online shop effectively requires a strategic approach that leverages various digital channels, targets the right audience, and builds a strong brand presence. Here are some of the best…

View post

Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.