Article by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre 

The holiday season is probably the busiest time of the year for any business. It is the perfect opportunity to catch up on sales and engage with customers who are ready for their holiday shopping spree. And the best way to do so is via content marketing.

You’ve probably seen businesses promoting their holiday offers on social media or you have received emails from your competitor about their upcoming deals. You don’t have to panic because the game has just begun. Here are some last-minute, but effective content marketing ideas to give your business that holiday vibe. Unlike paid ads content marketing needs plenty preparation and a longer lead time.

1. Thank your customers.

This holiday season is the best time to recognise and appreciate the loyalty of your customers. A simple thank you post for loyal customers will make them feel that they are really appreciated and valued. Aside from saying thank you, you might also want to offer special discounts or deals for customers who have been with you for a while.

2. Create a personalised gift gallery.

A good way to promote your products is by crafting your own gift gallery that would provide inspiration to your customers. For example, you can offer gift baskets, customised gift products, gift packages, and other gift ideas your customers will love. Facebook, Instagram, and Pinterest are the most suitable social media platforms to create your gallery.

3. Black Friday and Cyber Monday offers.

With these two days becoming more popular here, and a great opportunity for last minute sales before Xmas. Think about promoting your offers for Black Friday and Cyber Monday ahead of time. You can create an email campaign that leads to this crazy weekend, or you set up a countdown on social media to build up the hype.

4. Article roundup.

Improve your backlinks and drive traffic to your website’s internal pages by creating a roundup of all your performing articles for the year. This is great for SEO and for providing your customers with an overview of the year’s events.

5. What’s next for New Year.

Highlighting upcoming trends in the industry and your plans for the coming year is a good way to end the year.


When planning your content marketing for the holidays, keep in mind that connecting and engaging with your customers should be your main goal, aside from making more sales, of course.