Did you know that about 70% of potential customers might show interest in your services but never complete the action? That’s 70 out of every 100 leads not reaching the finish line. This gap between interest and action isn’t just a missed chance; it’s an open door for a strategic comeback.
A retargeting campaign powered by can transform these missed opportunities into successful conversions. This smart approach allows you to reconnect with those who’ve already shown interest, turning lost leads into loyal customers. But how exactly can AI recapture attention and reignite your customer’s interest? Let’s dive in.
Understanding Retargeting
Retargeting is a marketing strategy designed to capture the attention of potential customers who have interacted with your business but didn’t convert. For service-based businesses, this could mean revisiting quotes that weren’t followed up on or services browsed but not booked. There are two main types of retargeting:
Pixel-Based Retargeting
This method involves embedding a small piece of code (a pixel) on your website that tags visitors. As these tagged visitors browse the web, they encounter tailored ads that remind them of the products or services they viewed on your site. The immediacy and relevance of pixel-based retargeting make it a powerful tool for re-engaging visitors with personalised ads, although it requires regular site traffic to be effective and can be complex to set up across multiple pages.
List-Based Retargeting
By uploading a list of email contacts to platforms like Facebook or Twitter, you can directly target ads to individuals on those lists. This approach offers high personalisation, allowing you to segment your audience based on specific criteria. While highly targeted, list-based retargeting hinges on the accuracy of the email match between your list and the user’s social media account, and it demands more manual effort in list management compared to pixel-based retargeting.
Launching an AI-Powered Retargeting Email Campaign
Imagine sending emails that hit the mark so well, that your lost leads can’t help but give you a second look! By utilising AI and automation tools such as Keap, HubSpot, MailChimp, or Salesforce, you can ensure that your retargeting efforts are not only more effective but also scalable, allowing you to reach lost leads with messages that resonate deeply and encourage them to take the desired action.
Here’s a quick guide on how to do retargeting with AI and make each email not just another message in the inbox, but a welcome nudge that brings your audience closer to saying “yes”:
Segment Your Audience: Use AI to analyse your leads’ behaviour and segment them based on their interactions. This could be based on the services they viewed, the content they engaged with, or how far they got in the booking process.
Craft Personalised Messages: Utilise AI tools like ChatGPT to generate personalised email content that resonates with each segment. For example, for leads that inquired about a specific service, you might use a prompt like,
“Create a personalised retargeting email for leads who inquired about our plumbing services last month but didn’t book an appointment. Highlight the benefits of timely plumbing maintenance and offer a 10% discount on their first service.”
Optimise Send Times: AI can predict the optimal times to send emails to increase the likelihood of engagement based on past interactions.
Monitor and Adjust: Use AI to track the success of your campaigns and adjust your strategy accordingly. Look for patterns in what works and refine your approach to improve conversion rates.
Retargeting with AI isn’t just about bringing back lost leads — it’s about creating a more personalised, engaging experience that shows potential customers you understand their needs. By leveraging AI in your retargeting efforts, you’re increasing your chances of conversion and building a foundation for customer loyalty.
