When it comes to marketing, most of us immediately think of social media marketing. Let’s be honest, platforms like Facebook and Instagram offer cost-effective marketing options and help you learn about your target audience. TikTok has also helped businesses gain followers rapidly.
However, with the increasing number of businesses, have you considered exploring different marketing channels for your business? In the coming months, we will be covering bus and radio advertising. Today, let’s focus on bus advertising.
Many of us drive to work, meet clients, or go shopping. How often do we find ourselves stuck at a traffic light, listening to the radio or music, and noticing the advertisements on nearby buses? Buses can act as “moving billboards” and effectively convey brand messages to commuters, motorists, and pedestrians. Bus advertising offers high visibility and can be cost-efficient in the long term.
Consider the following when it comes to bus advertising:
1, Location, Location & Location – Bus advertisements can be placed on one side, both sides, or the back of the bus, depending on the size and visibility to the public.
- Advertising design – Take a moment next time you are on the road to observe bus advertisements. Due to the limited time, designs need to be bold, eye-catching, and attention-grabbing. Avoid including too much information. Your goal is to make your brand stand out.
- More is better – The more buses your advertisement is on, the more exposure it gets. As with any marketing, reaching customers through multiple touch points is beneficial.
- Duration – Depending on your marketing strategy, a short-term contract might be suitable for a one-off campaign, while a long-term contract can help build public awareness.
Ultimately, there is no one perfect marketing channel that will solve all your marketing challenges. Instead, the key is to identify the right marketing channel or channels to reach your ideal customers.
