Article by Katina Beveridge, ASBAS Advisor, Western Sydney Business Centre
5 Ways to Use Facebook Live for Your Business
Social media users are not consuming more video content than other types of content. This is because according to Google, 6 out of 10 users would rather watch online videos than sit in front of a television.The platforms used for content delivery has also contributed a lot to the rise of video content.
You can watch videos on your phone, on your computer, on your tablet, or any device with a media player or a browser installed on it.
Based on data, Mobile video consumption rises by 100 percent each year and by 2022, online videos will consume more than 82 percent of all consumer internet traffic, which is 15 times higher than it was in 2017.
Facebook Live is another form of video content where a Facebook user can broadcast a video in real-time. It made a big splash when it was launched in 2016, and continues to be an important aspect of online marketing to this day.
The number of Facebook Live broadcasts climbed to 3.5 billion in 2018. This is because Facebook is so effective that it produces six time as much interactions and it gets 10 times more comments than other video formats.
If you’re wondering how your business can use Facebook Live, check out the tips below on how to get started.
Give an inside look at your business and the people behind it.
One of the best ways to use Facebook Live is to give your followers a behind-the-scenes look of how your business works, who your employees are, and what they do. For example, you can share your process or focus on an aspect of your business that your customers will be interested in.
Promote an upcoming event.
If you want to get people to attend your event or join your contest, announcing it via Facebook Live would be a good idea. Share specific details about your upcoming event and simplify any sign-up URL you want them to visit.
Once the event is underway, you want also use Facebook Live to broadcast what’s happening.
Promote new products.
Planning to release a new product? Giving a sneak peek via Facebook Live can incite more hype and excitement over the new product. You can include a pre-order link during the video to capitalise on the excitement of the new product.
Customer service is an important aspect of every business. Instead of answering all questions that come in, you can do a Facebook Live session to answer all the common questions your customers have. You can even answer questions that are posted in the comments. This would serve as a video FAQ.
Engage with your group.
If you’re running a Facebook Group for your business, you can also use Facebook Live to communicate with the members of the group. You can use it to broadcast weekly updates, promote products, answer questions about your products, and interact with other group members.
People spend 3x longer watching live videos than other regular videos, which makes Facebook Live a requirement, instead of an option, when it comes to Facebook marketing. If you’re not using this feature, you’re missing out on a lot of opportunities for your business.