Business Advice: Are you utilising Social Media in a positive way?

Article by Emma Gosper, Business Advisor, Western Sydney Business Centre

Over the last two years of contributing to this business column with all the benefits social media can bring to your business, this month I wanted to touch on something a little different. I was inspired by Trent Merrin’s (Penrith Panthers star and one of our valued clients) #moveoutofyourhead campaign, which encourages utilising social media in a positive way to raise awareness surrounding mental health.

 

During our research, we confirmed what most already knew; that individuals exposed to social media (at any age) are more likely to experience mental health issues. If you are using social media to build your business brand and marketing strategy, it is important to ensure that you are using these platforms in a positive and healthy way.

 

We can all admit that we have been caught up in checking our social accounts too often, especially when we are procrastinating or avoiding tasks we don’t really want to do.

 

It is easy to compare our individual circumstances to those around us, both personally and professionally. As a business owner, you are more than likely keeping tabs on your competitor’s social accounts, which may lead to negatively comparing your business positions, content, number of followers/likes and more.

 

To avoid negative social behaviour for your business;

  1. Set a time limit for yourself for how long you will spend on socials daily. For example, an hour a day to respond to enquiries. If a client’s enquiry is urgent enough, they will pick up the phone and call you.
  2. Download an app that allows you to schedule content across all your platforms, eliminating the need to log in numerous times a day to create your posts.
  3. Try not to compare your business with your competitors. Use it to your advantage. See what is working for them and use it as inspiration to build your business to be better.
  4. Don’t get caught in the fog of what your business or life should look like on social media. Be yourself and allow your business to have its own personality. Consumers will always connect more to a genuine business.

Related posts

Embracing The Power Of Training

Reading Time: 1:41 min

Now that the festive season’s is done, and the dust of New Year’s resolutions has begun to clear, it’s time to refocus our energies. As we ease back into the…

View post

Kick-off 2024 with Time Management Strategies for Small Business Owners

Reading Time: 2:37 min

It’s easy to feel overwhelmed if you’re running your small business alone. But with the right time management strategies, you can take control of your schedule and focus on your…

View post

Sustainability and consumer behaviour in 2024

Reading Time: 1:30 min

In the world of business, understanding and adapting to consumer behaviour is a crucial step for small business owners to stay competitive and relevant. As we move into 2024, several…

View post

Lessons learnt in 2023

Reading Time: 1:49 min

As we bid farewell to 2023, let’s reflect on the highs and lows of the local marketplace, and focus some valuable lessons help further improve business relicense as move into…

View post

Seasonal Marketing Ideas: 5 Tips to Boost Year-End Sales without Overspending

Reading Time: 2:11 min

As the year winds down, small business owners often find themselves in a common dilemma. The festive season is a golden opportunity for sales, but the challenge lies in capitalising…

View post

Using business award to build business reputation

Reading Time: 1:54 min

In the business world, where small business owners are fighting to be recognised and competing to be seen, how to stand out and make your potential customers aware of who…

View post

Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.