Business Advice: How should we show gratitude to our clients and employees?

Article by Jane Tweedy, Business Advisor, Western Sydney Business Centre

Coming up to Christmas and the holiday season, our thoughts may be turning to the gifts we need to buy for family and friends. For some super organised people, they may have dealt with this months ago! But what about our clients, referral partners and employees? How do we show them gratitude?

 

It doesn’t have to cost a lot!

If you look back on some of the best gifts you’ve received, chances are some will not be lavish gifts, but rather something that came from the heart, and genuinely made you feel special. Just because we are a small business with a small budget, it doesn’t mean we shouldn’t bother.

 

Showing gratitude – good karma?

Regardless of whether or not you believe in or see a positive shift in your karma, displaying gratitude is shown to improve your mood and those of others around you, so it gives a noticeable lift in happiness.

 

Support local

Before buying something overseas or through a big chain, can you support another small business? They will appreciate it, but also it encourages small businesses to support each other, and keep it local. If you have a great experience, then consider giving a shout out to the business within a local group, or place a review on their social media or other digital presence. If you have a bad experience, say something to management so they can resolve it. Simply put, treat others as you wish to be treated yourself.

 

Christmas/Seasons Greetings cards

So many people switched from cardboard cards to emails, to nothing in many cases. Therefore you have a massive opportunity to stand out by sending a physical card. You can get cards printed that can be personalised with your business for a fairly minimal cost. If you want to genuinely spend the money helping out a charity instead, then remember to send the email mentioning the donation and consider sending a video e-card for greater impact.

 

Positive reinforcement

Some people just love to hear positive feedback, and a word of thanks. So even a simple note by email or text, or a call, may be enough for someone to feel special.

 

Referral or rewards programs

If someone has given you a lot of word of mouth referral work, then decide how you can capitalise on it. Is it worthwhile starting a rewards program?

 

Need help?

Need help in how to reward your clients, referral partners or employees, feel free to get in touch.  Please make an appointment to see one of our business advisors for up to four hours at no cost with no catches! Book now!

Related posts

Embracing The Power Of Training

Reading Time: 1:41 min

Now that the festive season’s is done, and the dust of New Year’s resolutions has begun to clear, it’s time to refocus our energies. As we ease back into the…

View post

Kick-off 2024 with Time Management Strategies for Small Business Owners

Reading Time: 2:37 min

It’s easy to feel overwhelmed if you’re running your small business alone. But with the right time management strategies, you can take control of your schedule and focus on your…

View post

Sustainability and consumer behaviour in 2024

Reading Time: 1:30 min

In the world of business, understanding and adapting to consumer behaviour is a crucial step for small business owners to stay competitive and relevant. As we move into 2024, several…

View post

Lessons learnt in 2023

Reading Time: 1:49 min

As we bid farewell to 2023, let’s reflect on the highs and lows of the local marketplace, and focus some valuable lessons help further improve business relicense as move into…

View post

Seasonal Marketing Ideas: 5 Tips to Boost Year-End Sales without Overspending

Reading Time: 2:11 min

As the year winds down, small business owners often find themselves in a common dilemma. The festive season is a golden opportunity for sales, but the challenge lies in capitalising…

View post

Using business award to build business reputation

Reading Time: 1:54 min

In the business world, where small business owners are fighting to be recognised and competing to be seen, how to stand out and make your potential customers aware of who…

View post

Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.